Mobile growth · Field-tested

The ace
of the growth pitch.

Upmobix is a mobile growth studio built like a striker, not a salesman. We move fast, we read the game, and we put the ball in the net — install after install, cohort after cohort.

2.4B+
Installs delivered
38%
Avg D7 retention lift
180+
Active geographies
Match · Q2 / D90 Live
DAU growth · Hyper-casual
66×
12K → 800K in ninety days
−41%
CPI
3.1×
D30 ROAS
0.4%
Fraud rate
2.4B+
Installs delivered
38%
Avg D7 retention lift
99.6%
Fraud-clean delivery
180+
Active geographies
/ 01 The Playbook

Six positions.
One winning formation.

A full growth squad in one accountable team. Every discipline ships in formation — never in isolation. Every install screened, every cohort tracked, every channel kept honest.

POS · 01

User Acquisition

Burst and sustained-scale campaigns across our owned channel mix. Every install screened against retention benchmarks before it counts.

Geo-targetedD7 / D30 guardsChannel cap 40%
POS · 02

Monetisation

eCPM optimisation, mediation audits, waterfall surgery, in-house bidding. Lift revenue without breaking the retention curve.

Mediation auditsIn-house biddingIAA + IAP hybrid
POS · 03

AI & Tech

Predictive bidding, creative scoring, ML audience graphs. Our internal stack does the heavy lifting; your team spends time on product.

Real-time biddingCreative scoringSKAdNetwork
POS · 04

Retargeting

D30 churned users brought back through dynamic creative and identity-resolved push-back campaigns. The cheapest user already loved your app.

D14 / D30 / D60Dynamic creativePost-iOS 14.5
POS · 05

Payment Models

CPI, CPA, CPE, CPS, revenue share. Pick the model that aligns with your KPI; we adapt to your finance team, not the other way around.

Performance-basedAudit-readyMulti-currency
POS · 06

Anti-Fraud

In-house plus third-party detection layered together. Dynamic IP screening, real-time IVT scoring, post-attribution audits. You pay for humans.

3-layer filteringReal-time IVTMonthly audit
/ 02 The Run

From kickoff to a compounding
scoreline, in four phases.

A clear sequence with measurable deliverables at every step. Each phase has a defined owner and an SLA we hold ourselves to.

01

Discovery

Your goals, KPIs, target geos, and LTV targets mapped before a single dollar is committed. We end this phase with a written growth thesis you sign off on.

Week 1Deliverable · Growth thesis
02

Calibrate

Audience modelling, channel allocation, creative direction, attribution wiring. Your dedicated strategist designs the system around the thesis.

Week 2Deliverable · Campaign blueprint
03

Launch

Creative shipped, attribution wired, fraud filters armed. Live in under 24 hours from blueprint sign-off. The first cohort runs against pre-set benchmarks.

Day 1SLA · 24h launch
04

Scale

Daily optimisation loops, weekly readouts, continuous expansion. Underperforming channels retired; outperformers scaled deliberately — never aggressively.

OngoingCadence · Daily / Weekly
/ 03 The Difference

Most studios sell motion.
We sell direction.

Mobile growth is crowded and many studios claim similar things. Here's what's actually different about how we work.

Capability
Upmobix / How we play
Industry default / The usual
Account ownership
One dedicated strategist
Rotating account team
Optimisation target
D7 / D30 retention & payback
CPI & install volume
Channel concentration
Capped at 40% per channel
Whatever performs cheapest
Creative pipeline
200+ variants / month, structural
Ad-hoc, on request
Fraud screening
Three layers, real-time IVT
Single MMP filter
Reporting cadence
Daily ops, weekly review
Monthly summary deck
Campaign launch SLA
24 hours
2 – 3 weeks
/ 04 Match Reports

Numbers that prove
the tactics work.

Two recent engagements, anonymised at the client's request. The results are not.

Hyper-casual gaming · Tier 1

12K → 800K DAU
in ninety days.

A stalled hyper-casual studio. We rebuilt the creative funnel, retired three lazy networks, rerouted 70% of spend into UGC playables. Day 90 came in at 66× original DAU with a CPI 41% below the start.

66×
DAU growth
−41%
CPI reduction
3.1×
D30 ROAS
Fintech · APAC expansion

Profitable installs
in fourteen new geos.

A neobank wanted Southeast Asia. They had two geos working. We opened fourteen in seven months without breaking the LTV/CAC ratio. Compliance-clean, fraud-checked, locally creative-tested.

14
New markets
2.7×
LTV / CAC
0.4%
Fraud rate
/ 05 House Rules

Almost as important
as what we do.

A short list of things we have explicitly chosen not to be. Read it carefully — if any of these matter to you, we're not the right firm.

We don't sell on volume alone

If your single goal is the largest possible install count regardless of retention, you should hire someone else.

We don't take retainers without a thesis

Every engagement begins with a written growth thesis. If we can't defend the thesis, we don't take the budget.

We don't outsource the work

Every channel we operate, we operate end to end with our own team accountable. No third-party hand-offs, no vendor chains.

We don't promise inflated ROAS

The numbers we put on slides are the numbers we expect to deliver. If a forecast is uncertain, we say so.

We don't grow what shouldn't grow

If your retention curve says the product is not ready, we will tell you. Scaling a leaky funnel is more expensive than fixing it.

We don't compete on price alone

We are not the cheapest option. We are usually the last firm our clients hire — after the cheaper ones have failed.

/ Final whistle

Time to put one in
the back of the net.

Tell us about your app, your KPIs, and where you want to grow. Every brief gets a response within three business days, signed by the strategist who'd lead the work.

⚽ Back of the net

GOAL!

Brilliant strike. Tell us about your app and where you want to take it — we'll get back to you within three business days.